Australian-born global streetwear Ksubi has just unveiled their new Ksubi x Juice WRLD 999 2.0 collection, a testament to innovation and a tribute to late rapper Juice WRLD’s lasting legacy. In collaboration with Juice WRLD’s brand, 999 Club, this 17-piece collection comes alongside a campaign featuring Juice WRLD’s close friends and fellow artists like Polo G, Ski Mask The Slump God, producer Haan, DJ Scheme and more, which sets the stage for the release of Juice WRLD’s final album, The Party Never Ends.
Expanding on the success of their first collaboration, Ksubi x Juice WRLD 999 2.0 introduces two new denim styles, including the Maxx Operator and the Bronko Cargo. These pieces draw inspiration from Juice WRLD’s musical journey, his unique experiences, and his philosophy of transforming negatives into positives. The collection was shot by photographer Neriyah and editor/producer, Nolan Riddle at Juice WRLD Day 2023 in Chicago and various locations in Los Angeles, with video by legendary director Steve Cannon alongside never-before-seen footage of Juice WRLD. The campaign features rappers and close friends who recognized Juice WRLD as trailblazers: Polo G, DD Osama, Jehkai, Stunna Gambino, Luh Tyler, Ski Mask the Slump God; as well as frequent Juice WRLD collaborators: ‘Feline’ producer Haan; Nick Mira of ‘Lucid Dreams’ fame; and ‘Conversations’ track master, DJ Scheme. Juice WRLD’s legacy lives on through Ksubi’s rebellious ethos, beautifully expressed in this second chapter of the collaborative story.
Ksubi x Juice WRLD 999 2.0 is available in-store at the Ksubi Beach House in Sydney, and online here.