Weekly updates:

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Weekly updates

In4mation goes trash de Americana for the summer 2013 lookbook shot by Ja Tecson. The Hawaiian brand asked the LA-based photographer to capture the laid back feel of the collection through the chill vibe of the city. So big trucks, hot brunettes and American flags are used to show off In4mation‘s new crop of tees and headwear. The t shirts feature hand-drawn graphics. There are also sunglasses, bandanas and custom Good Wood pieces this time around. In4mation’s Art Director Keith Kanagasuku said this collection is for the coolest of cool sofa surfers. “The Summer line was designed to have that feel to coincide with that summer day where you would wanna just put on a shirt and relax. We gravitated more towards hand drawn graphics this season to give more authentic soft feel to every piece and we feel it came out nice.”