We’ve been big fans of I Love Ugly for a minute and we’re pretty excited to hear that they’re finally setting up a bricks and mortar store in our fair city, their first Australian store, later this month. The brand might be based just across the way in our neighbouring New Zealand but it’s been a long wait to get our own flagship store. But they say patience is a virtue and we feel like this was worth the wait, with the spot promising to be all ILU everything, with the brand’s own cologne ‘Frank’ and specially selected music playlist permeating continuously through the store. We’ll have to wait until November 22 to see exactly how sleek this space is IRL but in the meantime, take a look at the Wellington and LA flagships above to get an overall idea.

I Love Ugly Melbourne
Opening Saturday November 22
22 Russell Place
Melbourne
Online

More ILU

The Drop: I Love Ugly present their debut eyewear collection
I Love Ugly’s ‘Before, During & After’ editorial
The Drop: I Love Ugly World Cup collection