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Palace announces upcoming collaboration with Reebok

Featuring an extremely awkward Jonah Hill

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Consistently ones for irreverent, tongue-in-cheek branding, Palace have tapped none other than Oscar-nominated actor, and noted funnyman, Jonah Hill to announce the streetwear brand’s latest collaboration. Taking to Instagram, the brand first released a cryptic, though suggestive, teaser as to who their next collaborator will be — with longtime Palace fan Jonah Hill awkwardly stumbling over his words to announce a sneaker project between Palace and a streetwear brand, only referred to as Ree***.

??????? ??SAVETH PEA?? ♻️?♻️?♻️?♻️

A video posted by PALACE (@palaceskateboards) on

Hill, who was notably seen wearing Palace during his appearance in March this year hosting an episode of Saturday Night Live, reappeared on Palace’s Instagram only four hours later to clear up the confusion and formally announce the upcoming sneaker collaboration between Palace and Reebok.

??CLASSIC?? Next week blad ?

A video posted by PALACE (@palaceskateboards) on

Of course, this is not the first time that Palace and Reebok have collaborated together, with a previous sneaker collab between the pair dropping back in 2013. Based on this past work, and Jonah Hill’s own slightly awkward and vaguely sexual excitement for the upcoming sneaker drop, fans of the two brands will be eagerly awaiting further glimpses at what to expect from the powerhouse brands’ next partnership.

  • Words: James Schofield

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