Last week, G-Star RAW unveiled their brand new Melbourne Central Store in our favourite way—with a party packed with good beats, great burgers, and flowing drinks. The tunes were provided by special guests Melbourne music duo Kllo performing a killer DJ set, and party goers came in waves to get a first-look of the brand new space and the latest RAW Collection, as seen in Pharrell Williams’ most recent campaign “RAW Family Portrait”. As promised, guests were also able to take home their own personalised piece of denim, courtesy of the in-house atelier, with a range of fresh patches. Take a look at how things went down in the gallery above and make sure to swing past the new store on your next trip through Melbourne Central.
- Photography: David Rosendale