“You only have 100 years on the planet if you’re lucky,” he says. “What are you doing that’s pushing people and touching and, like, inspiring people and letting them have piece of this good life that’s hidden behind a certain finical bracket or hidden on the other side of Instagram.”

After speaking on the importance of doing something in your 100-something years, he then segues into this announcement: “I have to work with Ikea”. Same?

“Yo IKEA, allow Kanye to create, allow him to make this thing because you know what, I want a bed that he makes, I want a chair that he makes — I want more products from Ye.” Yep, Kanye Rest wants to make beds for students. He “knows” that he could make a minimalist apartment and we’re sure they’d probably outstrip any MALM bed set.

Ye touches on the fact he is held in a “some kind of a social prison” for speaking the truth and sometimes being “a bit rude”. Yet he decides to cut that part of the convo off for fear of people turning what he’s saying into a “rant” and takes a positive turn instead: “How about dreaming out loud? How about feeling that something can happen to make the world better and inspire people? Is that OK for one second?”

That “chop-up-the-beats Kanye” is definitely shining through as he says  “people couldn’t give an F about how many cars you got any more. It’s about the way the music sounds, where you’re going, the experience you’re going to hanging out with your friends, the type clothes that you’re wearing – all of that’s art.”

“We are numb, we’re numb to 500 kids getting killed in Chicago a year, we’re numb to the fact that it was seven police shootings in the beginning of July,” he said.

“We’re numb to places on the earth that we don’t live – like our life is okay but it’s okay for other people’s lives to not be okay. When I talk about the idea of being president, I’m not saying I have any political views, I don’t have views on politics, I just have a view on humanity, on people, on the truth. If there is anything that I can do with my time and my day, to somehow make a difference while I’m alive I’m going to try to do it.”

To adidas, Ye said “I know you’ve never made a shoe under $50 but we have to make a shoe that costs $30 and I’m gonna be the coolest shoe of all.” Indeed, Kanye wants to take everything he knows and bring it “to the people.”

“To me, this thing I’m saying is the thing I’m most excited about of anything I’ve ever done. To be able to take all of what I’ve learnt from the best designers and making collections with fashion people ripping me up alive and dissing me saying don’t quit your day job and all that, to be able to get to the point of being able to make something that everyone can touch and have that visibility.”

Amen.