It’s no easy feat for an independent streetwear label to put out their first line, but this new Australian brand makes it look all too easy. Pseushi has just dropped their first collection, ‘Unholy Vigil,’ which epitomises that effortless streetwear aesthetic that only comes from those who have been in the game for years. Starting up in Sydney, the label was founded by two friends who wanted to bring their ethos and attitude to a line that draws from thoughts of contradictions and angst impulses. The line features tees and headwear, shot with a red and blue retro 3D glasses vibe (that only ’90s kids will understand).
The lookbook was shot on an analogue camera by photographer Chris Loutfy. Be sure to keep up to date with Pseushi’s line via their Facebook page or website, because this is only the beginning after all. Hit them up while stocks last, and did we mention they have free shipping around Australia? Yep, they definitely speak our language.
- Photography: Chris Loutfy
- Models: Sarah Buckley & Connor Bugelli
- MUA: Yoni.c