Sydney born brand, Pseushi have just dropped Collection 2, an effortless marriage of style and street.
The collection is made up of hoodies and long-sleeve crew necks all in minimalist black or white but each with their own detailing.
The brand’s slogan “Slow Down Again” is featured on the back of several pieces in a bold white font. “Slow Down Again” is also seen in repetition on the back of one of the hoodies, embroidered in gold. The front of the hoodie boasts a landscape film photograph and is one of two film photographs that appear in the collection.
Other pieces include a long sleeve with unobtrusive stitching across the chest in the same colour as the top itself and a crew neck with a semi-gothic bold font ‘Pseushi’ on the front.
Pseushi’s co-founder Chris Loutfy said, “‘Slow Down Again’ is about slowing the relentless advance of technology and culture – sometimes you need to switch off and skip an upgrade.” This message certainly comes across in the understated fashion Pseushi has released.
Collection 2 was shot by Rachel Dray and styled by Christie Morgan. You can get spending here.
- Words: Ella McNicol